Cubetto – Primo Toys

Organic Marketing

Cubetto was the largest educational toy crowdfunding project in history. I was tasked to work alongside an outstanding technical SEO to grow their community and formalise their marketing processes.

Monthly revenue grew 996% over the course of just 5 months. Partially as a result of increasing media coverage and growing every social media channel utilised by the team.

This campaign involved formalising their organic marketing and social media efforts.  During this time we strategised, streamlined, consistently branded and efficently produced content through a small in-house team of incredible designers.

Cubetto was the most crowd-funded education invention in history. Raising $1.59 million from 6,500 backers!

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