Transgender Clothing Influencer
My role was to help convert the very knowledgeable business owner into a microinfluencer. Research showed us that Quora had a strong transgender audience in the US (their target market). So it was an appropriate platform to target for this project.
We used an early iteration of my triple-lock research methods to draw out ideas and determine which would have the most traction for the client.
My posts were designed to influence people to follow his work (and the company). Prospective customers would then visit the website for solutions and/or to purchase products.
This campaign far exceed expectations, delivering the client with over $8,000 in new client sales from a total of 7 posts.