Protyre - MOT Failure Hotspots
Protyre held significant and unique data relating to MOT results around the UK. They wanted to utilise this data alongside data provided by DVSA/DFT to promote their business. We intended to achieve this through a content-driven campaign to establish their expertise and gain awareness of their brand.
We produced research that allowed us to create an interactive map, a static/infographic and supporting blog content. With my primary role being to review the huge amount of research and combine this into a series of interesting findings that would help produce the content and then promote it via digital PR efforts.
WMH - Where Will The Road Take You?
When I was brought into this project, the contract had already been sold on the basis of the idea of helping site visitors decide where to go on a motorhoming holiday.
Based on my triple lock method I determined we'd be best off providing multiple locations, but it was decided we would restrict this to the locations they actually toured at the time.
I fully researched and wrote the content for this, including the production of country and roadtrip specific playlists. I was especially proud of the phrasebooks, which took into account English speaking countries by providing a list of fun phrases!
Programme Manager Pay Review 2019
I worked alongside ERP Recruitment Specialist Sarah to produce research on programme manager pay. The intent was twofold
- Show contractors and candidates what they should expect to be paid
- What hiring managers should expect to pay
We utilised data from a number of leading job boards as well as our own data. Allowing us to build a strong dataset that contributed to some compelling findings. My only disappointment was that I produced the visuals, in future we will be utlilising a freelancer who we have onboarded for future infographics and research projects.
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