Research

Protyre - MOT Failure Hotspots

Protyre held significant and unique data relating to MOT results around the UK. They wanted to utilise this data alongside data provided by DVSA/DFT to promote their business. We intended to achieve this through a content-driven campaign to establish their expertise and gain awareness of their brand.

We produced research that allowed us to create an interactive map, a static/infographic and supporting blog content. With my primary role being to review the huge amount of research and combine this into a series of interesting findings that would help produce the content and then promote it via digital PR efforts.

WMH - Where Will The Road Take You?

When I was brought into this project, the contract had already been sold on the basis of the idea of helping site visitors decide where to go on a motorhoming holiday.

Based on my triple lock method I determined we'd be best off providing multiple locations, but it was decided we would restrict this to the locations they actually toured at the time.

I fully researched and wrote the content for this, including the production of country and roadtrip specific playlists. I was especially proud of the phrasebooks, which took into account English speaking countries by providing a list of fun phrases!

Programme Manager Pay Review 2019

I worked alongside ERP Recruitment Specialist Sarah to produce research on programme manager pay. The intent was twofold

  1. Show contractors and candidates what they should expect to be paid
  2. What hiring managers should expect to pay

We utilised data from a number of leading job boards as well as our own data. Allowing us to build a strong dataset that contributed to some compelling findings. My only disappointment was that I produced the visuals, in future we will be utlilising a freelancer who we have onboarded for future infographics and research projects.

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